SoLocal Group

Digital content, media and advertising services

The company

SoLocal Group ranks #1 in Europe on digital local communication. Through the group’s major brands (PagesJaunes, Mappy, Ooreka and AVAL) and its partnerships with global internet players (Apple, Google, Bing, Yahoo! and Facebook), SoLocal manages the local online presence and communication of 490,000 businesses. The Group also creates rich digital business content for customers that is in tune with the targeted consumers.

The business challenge

As early as 1896, France saw the creation of Office d’Annonces (ODA), which sold advertising space in the written press on behalf of the Havas advertising agency. ODA went on to become PagesJaunes Marketing Services in 2006, which went on to become SoLocal Group in 2013. SoLocal’s Stéphanie D'Heer (HR & Finance Manager and Marketing Executive) worked with F&L on the harmonisation of HR policies between divisions within the UK entity. F&L also helped SoLocal Group adapt its French benefits programme to an attractive and tax efficient programme in the UK. With no prior experience of doing business in the UK, they needed advisors who would help them navigate the differences between the UK and France.

“We found the ideal partner in so many respects by choosing to work with F&L. From company set-up, corporate tax and VAT registration to the full suite of HR and payroll services, F&L has been a fantastic resource and trusted advisor. It has been especially useful having access to a dedicated French point of contact whenever we needed that support.”

Stéphanie D'Heer, HR & Finance Manager and Marketing Executive

The Solution

Since setting up SoLocal’s UK office in January 2014, F&L have been providing an integrated combination of strategic advice, financial reporting, tax compliance, payroll and HR to ensure their UK back office operations run smoothly.

F&L’s HR team acts as a central point of contact to ensure SoLocal remains compliant with UK legislation. The HR team provides a full HR service including advice and best practice guidance, employment contracts and employment related policies. F&L’s personal tax team also handles their employees’ individual tax affairs on SoLocal’s behalf.

SoLocal was unable to find an ‘off the shelf’ payroll reporting format that worked for them, so F&L’s payroll team designed a specific monthly report tailored to their needs.


Today, SoLocal continues to rely on F&L for many areas of support, handled by a dedicated team of advisors. The group has a large and growing customer base and its UK employees benefit from the HR and personal tax services F&L provides. The payroll team continues to provide a bespoke reporting service, and the tax team is currently assisting SoLocal with a large French tax reclaim.

As seen in

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